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Privacy Policy

Last updated: August 3, 2024

Thank you for visiting Guerrilla Marketing, LLC’s website. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your data when you interact with our website and services.

Who we are

Guerrilla Marketing, LLC is a North Carolina limited liability company specializing in comprehensive digital marketing solutions. Our mission is to empower businesses of all sizes to thrive in the digital landscape through innovative strategies and cutting-edge technologies. From Pay-Per-Click (PPC) advertising to Search Engine Optimization (SEO), Social Media Management, Web Design & Development, and more, we provide a full suite of services designed to drive growth and maximize ROI.

Our website address is https://guerrillamarketingllc.com, where you can learn more about our offerings and get in touch with our team. We pride ourselves on being a trusted partner for our clients, delivering tailored marketing solutions that meet their unique needs and goals.

At Guerrilla Marketing, LLC, we integrate our services with leading software platforms to enhance efficiency and effectiveness. While we integrate our base software with other platforms, we ensure that your data is handled with the utmost care and security, in accordance with the highest standards of data protection. Our commitment to excellence and customer satisfaction drives everything we do, and we are dedicated to helping your business achieve its full potential in the digital age.

If you have any questions, comments or concerns, please feel free to contact us.

Comments

When visitors leave comments on our site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to help with spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.

We reserve the right to moderate comments to ensure that discussions remain respectful and constructive. Comments that contain inappropriate language, personal attacks, or irrelevant content may be removed at our discretion.

By leaving a comment, you acknowledge and agree to our collection and use of your data as outlined in this Privacy Policy. If you have any concerns about how your information is handled in the comments section, please feel free to contact us for more details.

Media

If you upload images or other media to our website, please be aware of the following guidelines and policies regarding media content:

Embedded Location Data: If you upload images that include embedded location data (EXIF GPS), visitors to our website can potentially download and extract this information. We recommend removing any location data from your images before uploading them to protect your privacy.

Content Ownership: By uploading media to our website, you confirm that you own the rights to the content or have obtained the necessary permissions to use it. You also grant Guerrilla Marketing, LLC the right to display and share your uploaded media on our website.

Appropriate Content: We encourage you to ensure that any media you upload is appropriate and relevant to the content of our website. Any media that is deemed inappropriate, offensive, or irrelevant may be removed at our discretion.

File Security: While we strive to maintain a secure website environment, we cannot guarantee the complete security of files uploaded by users. We recommend avoiding uploading sensitive or personal content that you would not want to be publicly accessible.

User Responsibility: You are responsible for the content you upload and any consequences that may arise from sharing media on our website. Please be mindful of the impact your media may have on other users and our community.

    By uploading media to our site, you agree to adhere to these guidelines and accept the associated risks. If you have any questions or concerns about our media policies, please feel free to contact us for more information.

    Cookies

    Our website uses cookies to improve your browsing experience. Cookies are small data files that are stored on your device when you visit our website. They help us remember your preferences, improve website functionality, and analyze site traffic. You can choose to accept or decline cookies through your web browser settings. However, disabling cookies may affect the functionality of our website.

    If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

    If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

    When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

    If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

    Embedded content from other websites

    Articles and pages on our website may include embedded content (e.g., videos, images, articles, etc.) from other websites. Embedded content from other websites behaves in the same way as if the visitor has visited the other website directly.

    Data Collection: These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with the embedded content. This could include tracking your interaction with the embedded content if you have an account and are logged in to that website.

    Third-Party Policies: We do not have control over how third-party websites manage and protect your data. Each third-party site is governed by its own privacy policies, and we encourage you to review those policies to understand how your data may be used.

    User Responsibility: When interacting with embedded content on our site, you should be aware that your data may be subject to the data practices of the originating website. Guerrilla Marketing, LLC is not responsible for the privacy practices or content of external websites.

      By using our website and interacting with embedded content, you acknowledge that you understand these points and agree to the related terms. If you have concerns about how embedded content might affect your privacy, we recommend avoiding interaction with such content or visiting the original website directly for more information.

      Who we share your data with

      We do not disclose your personal information to third parties without your consent, except where necessary to provide our services or as required by law. Our website is integrated with various third-party software platforms via APIs to deliver our services effectively. These platforms include, but are not limited to, payment processing, customer relationship management, document management, and project management tools. While we do not disclose these specific software platforms, we ensure that they adhere to strict data protection standards. These platforms may collect, store, and process your data according to their own privacy policies. If you request a password reset, your IP address will be included in the reset email.

      How long we retain your data

      We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. If you leave a comment or submit a form on our website, the data and its metadata are retained indefinitely. This allows us to recognize and approve any follow-up actions automatically.

      If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

      For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time. Website administrators can also see and edit that information.

      What rights you have over your data

      If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

      Where your data is sent

      Depending on the services you use and the specific requirements of our business processes, your data may be transferred to and processed by third-party platforms and service providers. Here’s an overview of where your data may be sent:

      Third-Party Service Providers: We use a variety of third-party service providers to help us deliver our services effectively. These providers may include payment processors, customer relationship management (CRM) platforms, email marketing services, and project management tools. While we do not disclose the specific software platforms we use, we ensure that these providers adhere to strict data protection standards and comply with applicable privacy laws.

      Data Transfers Outside of Your Country: Some of our third-party service providers may be located outside of your home country, including in countries that may have different data protection laws. When your data is transferred to these providers, we take appropriate steps to ensure that your information is protected in accordance with this Privacy Policy and applicable legal requirements. This may include implementing data transfer agreements based on standard contractual clauses approved by relevant authorities.

      Internal Transfers: Your data may also be transferred within Guerrilla Marketing, LLC’s internal systems to ensure that it is accessible to the relevant teams who need it to provide you with our services. This includes transferring data between our various departments, such as marketing, customer support, and finance.

      Compliance with Legal Obligations: In certain circumstances, we may be required to share your data with government authorities or law enforcement agencies in response to legal requests or to comply with applicable laws and regulations. We only disclose the minimum amount of data necessary to fulfill our legal obligations.

      Secure Data Handling: Regardless of where your data is sent, we take all necessary precautions to ensure that it is handled securely. This includes using encryption, access controls, and secure data storage methods to protect your personal information from unauthorized access, alteration, or disclosure.

      By understanding where your data is sent, you can be confident that Guerrilla Marketing, LLC is committed to protecting your privacy and ensuring that your information is handled with the utmost care. If you have any questions or concerns about how your data is processed or transferred, please feel free to contact us.

      How do we protect your data

      We implement a variety of security measures to ensure that your data is protected from unauthorized access, alteration, disclosure, or destruction. Here’s how we safeguard your data:

      Encryption: We use industry-standard encryption protocols to protect data transmitted to and from our website. This ensures that sensitive information, such as payment details, is secure during transmission.

      Secure Access Controls: Access to your personal data is restricted to authorized personnel only. Our team members are trained on the importance of data privacy and are required to adhere to strict confidentiality agreements.

      Regular Security Audits: We regularly audit our systems and practices to ensure that they meet the highest standards of data protection. This includes updating our software and systems to protect against the latest security threats.

      Secure Third-Party Platforms: The third-party platforms we use are carefully selected based on their security credentials. These platforms also adhere to stringent data protection policies to ensure your information is handled securely.

      Data Minimization: We only collect the information necessary to provide our services effectively. By minimizing the amount of personal data we collect and store, we reduce the risk of unauthorized access or breaches.

      Monitoring and Incident Response: We continuously monitor our systems for any signs of suspicious activity or potential security breaches. In the unlikely event of a data breach, we have an incident response plan in place to address the situation promptly and minimize any impact on your data.

      By implementing these measures, we strive to ensure that your personal information is kept safe and secure while in our care.

      What data breach procedures do we have in place:

      Despite our best efforts to protect your data, we have established robust procedures to respond effectively in the unlikely event of a data breach. Here’s how we handle potential data breaches:

      Immediate Identification and Containment: Upon detecting a potential data breach, our first priority is to identify the source and scope of the breach. We immediately take steps to contain the breach by isolating affected systems, securing vulnerable areas, and preventing further unauthorized access.

      Assessment and Analysis: We conduct a thorough investigation to determine the nature and extent of the breach, including the type of data compromised, the cause of the breach, and the potential impact on affected individuals. This assessment helps us understand the severity of the breach and informs our response strategy.

      Notification of Affected Parties: If the breach involves personal data and poses a risk to the rights and freedoms of individuals, we promptly notify the affected parties. We provide clear and timely information about the breach, including what data was compromised, the potential impact, and any steps individuals should take to protect themselves.

      Regulatory Notification: In cases where the breach meets the threshold for regulatory reporting, we notify the relevant data protection authorities within the required time frame. This includes providing details of the breach, the actions taken to mitigate its effects, and any further steps planned to prevent future incidents.

      Mitigation and Remediation: We take immediate action to mitigate the effects of the breach and prevent any further damage. This may include changing passwords, patching vulnerabilities, restoring systems from backups, and implementing additional security measures to prevent similar incidents in the future.

      Communication and Support: We maintain open communication with affected individuals, providing ongoing updates as we address the breach. We offer support and guidance to help them protect their personal information and minimize potential harm resulting from the breach.

      Review and Improvement: After resolving the breach, we conduct a comprehensive review of the incident to identify lessons learned and areas for improvement. We update our security policies, procedures, and technologies as needed to enhance our data protection measures and reduce the likelihood of future breaches.

        By having these procedures in place, Guerrilla Marketing, LLC ensures that we are prepared to respond swiftly and effectively to any data breach, minimizing its impact on our clients and maintaining the trust they place in us.

        What Automated Decision-Making and/or Profiling We Do with User Data

        We may use automated decision-making processes and profiling to enhance our services and provide a more personalized experience for our users. Here’s how we apply these techniques:

        Automated Decision-Making: We use automated decision-making to streamline certain business processes, such as categorizing leads, optimizing marketing campaigns, and managing service delivery. These decisions are based on predefined criteria and algorithms designed to improve efficiency and ensure that we provide timely and relevant services to our clients.

        Examples:

        • Lead Scoring: Automatically assigning a score to potential leads based on their interactions with our website, such as the pages they visit or the forms they fill out. This helps us prioritize high-potential leads for follow-up.
        • Campaign Optimization: Automatically adjusting ad placements, bidding strategies, or content distribution based on performance data to maximize the effectiveness of marketing campaigns.

        Profiling: Profiling involves analyzing user data to create profiles that help us understand user behavior, preferences, and needs. This enables us to tailor our services, marketing efforts, and communications to better meet the expectations of our users.

        • Examples:
          • Personalized Marketing: Using profiling to segment our audience and deliver personalized marketing messages, such as targeted email campaigns or customized content recommendations.
          • Behavioral Analysis: Analyzing user interactions with our website and services to identify patterns and trends, which allows us to refine our offerings and improve user experience.

        Safeguards and User Rights: We recognize the importance of transparency and fairness in automated decision-making and profiling. As such, we implement safeguards to ensure that these processes do not result in decisions that could unfairly affect users.

        • Users have the right to:
          • Request Information: You can request details about the logic involved in automated decisions and profiling, as well as the significance and potential consequences of such processing.
          • Object to Automated Processing: You have the right to object to automated decision-making and profiling in certain circumstances, particularly if it significantly affects you.
          • Request Human Intervention: If you are affected by an automated decision, you can request that the decision be reviewed by a human, rather than being based solely on automated processing.

        By utilizing automated decision-making and profiling, Guerrilla Marketing, LLC aims to enhance the effectiveness of our services and provide a more personalized experience for our users. However, we are committed to ensuring that these processes are used responsibly and in accordance with your rights.

        Industry Regulatory Disclosure Requirements

        We adhere to all applicable industry regulations and legal requirements concerning the collection, use, and protection of personal data. We are committed to maintaining transparency and compliance in all our data processing activities. Below are key regulatory disclosure requirements that may be relevant to our operations:

        Data Protection Laws

        • General Data Protection Regulation (GDPR): If we process the personal data of individuals located in the European Union (EU), we comply with the GDPR. This regulation mandates strict requirements for data handling, including obtaining explicit consent for data collection, providing data access and deletion rights, and reporting data breaches to authorities within 72 hours.
        • California Consumer Privacy Act (CCPA): For clients and users based in California, we comply with the CCPA. This law grants California residents rights over their personal data, including the right to know what data is collected, the right to request deletion of their data, and the right to opt out of the sale of their data.
        • Other Applicable Laws: Depending on the location of our clients and the nature of the services provided, we may also be subject to other data protection laws, such as Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), the UK’s Data Protection Act, or Australia’s Privacy Act.

        Financial Regulations

        • Payment Processing Compliance: For payment transactions processed through third-party services such as Stripe, we ensure compliance with the Payment Card Industry Data Security Standard (PCI DSS). This standard requires us to implement strong security measures to protect cardholder data during transactions.

        Marketing and Advertising Regulations

        • CAN-SPAM Act: For email marketing, we comply with the CAN-SPAM Act, which sets rules for commercial emails, establishes requirements for commercial messages, and provides recipients with the right to have emails stopped from being sent to them.
        • Telephone Consumer Protection Act (TCPA): If we engage in telephone marketing, we ensure compliance with the TCPA, which restricts telemarketing calls, the use of automatic dialing systems, and the sending of unsolicited faxes.

        International Data Transfers

        • Standard Contractual Clauses (SCCs): When transferring personal data outside of the EU or other regions with strict data protection laws, we use Standard Contractual Clauses to ensure that data is adequately protected in accordance with regulatory requirements.

        Reporting and Auditing

        • We maintain records of our data processing activities and are prepared to undergo audits or assessments as required by regulatory authorities. We also have procedures in place to report any data breaches to the appropriate authorities within the required timeframes.

        Consumer Rights and Transparency

        • We are committed to upholding the rights of our clients and users regarding their personal data. This includes providing clear information about how data is collected and used, offering mechanisms for opting out of data processing activities, and ensuring that data subjects can exercise their rights under applicable laws.

        By adhering to these regulatory requirements, Guerrilla Marketing, LLC ensures that we operate with integrity and accountability, providing our clients and users with the highest level of trust and security in our services.

        If you have any questions, comments or concerns, please feel free to contact us.